Proposing a Framework for Strategic Positioning Using an Integrated Method
نویسندگان
چکیده
Thisarticleis to determine thecompany'sstrategyanditsstrategicpositioning. At first, the most influential internal and external elements were detected with the help of the techniques of strategy formulation. Then using of Strengths, Weaknesses, Opportunities and Threats (SWOT) matrix, we formulated the primary organizational strategies. Using of fuzzy TOPSIS, priorityscore of strategies isspecified. After that, strategies adapt tospacematrix postures. Finally, this articleusesthepriorityscore of strategies in order to determine the strategicpositionofcompany.
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